ABOUT US
Since 1991, DASANI® bottled water has been designed to be a perfect complement to everyday moments. At DASANI®, we always create a positive and optimistic approach to bottled water, rallying everyone to enjoy a reliably fresh beverage that enlivens the body and mind.
Since our launch, we've been grounded in providing pure, clean water in a sustainable way, and we're proud to continue that tradition into the future
OUR VISION
Dasani Water is a brand of bottled water created by the Coca-Cola Company, launched in 1999, after the success of PepsiCo's Aquafina. It is one of many brands of Coca-Cola bottled water sold around the world. The product is tap water, filtered and bottled. Regular citizens to go about their normal routine as they usually do, only with a small advert for Dasani Water® plastered on your car as show on the image " MAKE YOUR BODY HAPPY". The advert are typically vinyl sticker that almost seem to be painted on the vehicle.
What does the company get out of this type of ad strategy?
Lots of exposure and awareness. The adverts tend to be colorful, eye-catching and attract lots of attention. Plus, it's a form of advertising with a captive audience, meaning people who are stuck in traffic can't avoid seeing the sticker car alongside them. This program will last for 16 weeks and the minimum you can participate is 7 weeks.